Socialcast Windows Phone App

My Role: ui • ux • Wires • Prototypes • Design specifications & documentation • Asset generation • user testing

Design Challenge
The Socialcast Windows Phone app was originally developed by external contractors. A lack of consistant updates meant that the Windows Phone app was in sore need of a refresh.
Solution

Based on the momentum and success from the Android app's repacking, we were tasked with completing redesigning the Windows app. This allowed us to address all of the UX issues as well as establish a new design process for the mobile team.

Process

For this project I led the intial redesign effort, creating both low and high fidelity wires and flows, as well as specs and any required assets.

Release

This project is currently in progress.


Design Details

An example of my design process for this project is the design for the app's message stream, specifically the stream card design. Sketching out ideas was a great way to quickly get concepts ready for discussion and review.

The sketches were followed by low-fidelity wires. After a few iterations, I then created the high-fidelity mocks to use for the specs and the engineering prototype.

The sketches were followed by low-fidelity wires. After a few iterations, I then created the high-fidelity mocks in Photoshop. I also generated app assets based on engineering requirements. I also created the design specs, which are important for the engineers’ implementation process. They also act as a reference for other teams like Product and QA.

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